Are you using your company social media platforms to highlight your company culture, values, and employee experiences? If not, it’s time to start!

Social media can be a powerful tool to attract top talent for your organization. Before applying for a role, today’s job candidates often check a company’s social media profiles to assess their values and see what kind of content they post and how their employees interact with one another.

When you share social media content that highlights your company’s unique culture and values, it makes you more appealing to potential candidates and allows you to engage with them more effectively. (Not to mention that it’s a cost-effective way to promote your company!)

So, without further ado, let’s look at some ways to attract top talent with social media.

Why Use Social Media To Attract Top Talent?

Social media is uniquely poised to showcase why your company is a great place to work. It’s where potential candidates often encounter brands for the first time, and it gives them a chance to interact and communicate with those brands in a way that traditional media simply can’t.

As such, social media is an invaluable recruitment tool, allowing you to not only reach a wider pool of candidates than you’d otherwise be able to, but also to target your messaging to reach your desired audience.

Being active on social media can help keep you top-of-mind with potential candidates. It allows you to build relationships with them over time, ultimately creating a pool of candidates who are familiar with your organization and primed to consider you first when they’re job-seeking.

Social media gives you the opportunity to highlight your company values and culture and show potential job candidates what it’s like to work for you. Showcasing company achievements and sharing stories that highlight your values and ethics will help you attract candidates who share your values and vision.

When done well, using social media in this way can help enhance your company’s image as an employer that values its staff…making your company a more attractive place to work for potential employees.

Types of Content That Will Help You Attract Top Talent

In addition to your client-focused content and sales content, incorporate these types of posts into your social media plan each month:

Company Culture and Values

Company culture is one of the top reasons a candidate will choose one job opportunity over another. Posts focused on highlighting your company culture, values, and mission help distinguish you from the competition and show potential employees who you are and what it’s like to work for you.

To showcase your company culture, share stories, photos, and videos that highlight your values, such as:

Team activities
Company events
Slices of day-to-day office life
“Just for fun” posts — memes, GIFs, etc.

This kind of content gives potential employees a glimpse into the dynamics of your workplace and helps them imagine themselves as part of your team.

Peeks Behind the Scenes

Show your audience what your physical workplace environment is like by doing a video tour of your office or posting photos of team members in their workspaces.

This behind-the-scenes look at your workplace not only showcases the actual physical spaces in which your staff work, but also highlights your company’s commitment to providing a comfortable, safe, and inspiring work environment for its employees.

Have remote staff? Ask remote team members to share their home workspaces via video or photos!

Employee Recognition

Showcasing your staff on your social media platforms helps demonstrate your commitment to employee wellbeing and show that you value your team members. Here are a few ideas to get you started:

Celebrate work anniversaries and birthdays
Acknowledge staff promotions and other achievements
Share “Meet the Team” posts introducing a team member, including their role and experience as well as personal details such as their hobbies, interests, or passions.

Bonus: These posts do double duty! They allow your customers to get to know your staff while also showing potential employees what it’s like to work for you.

Employee-Generated Content

When existing employees act as company ambassadors, it provides a level of insight into your workplace that no other content can. It boosts your credibility as an employer because messaging coming directly from your team members feels more authentic and relatable.

Ask employees who feel comfortable doing so to share their own experiences and stories about working for your company.
Encourage your team to post about their work life on their own social media profiles (and tag you in their posts). This could include photos from team-building events, “day-in-the-life” videos, or stories about projects they’re proud of.
Consider having employees take over the company social media accounts from time to time, showing followers what their typical day of work looks like through video, photos, or even live broadcasts.
Have employees share stories or testimonials of how they’ve advanced their careers through company training programs.

This kind of content helps potential candidates picture themselves in your employees’ shoes and determine if your organization would be a good fit for them.

Attract Top Talent With Social Media: Tips for Getting Started

1. Start Small

Don’t try to do everything! Start by adding one or two employee-focused posts to your social media strategy each month. Pick from the ideas above or brainstorm with your team to come up with your own.

2. Keep it Simple

Your content doesn’t have to be fancy or complex to be effective. In other words, your videos don’t have to be professionally produced and your photos don’t have to be perfect. In fact, content that is authentic is far more effective than content that is perfect. Candidates want to see the real day-to-day experiences of employees, not polished marketing materials.

3. Have Some Fun With It!

Don’t think of this as just another item to add to your to-do list. Consider it a way to focus on the best parts of your company and infuse some joy into your social media strategy. Honestly, what’s more fun than showing the world how great your company and team are?? If you’re genuinely enthusiastic about your company, potential candidates will be too.

We hope this helps you begin to use social media to showcase your company culture and ultimately attract more top talent for your organization. For more tips and advice on hiring and recruiting topics, consider signing up for the Red Seat email newsletter!

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